Saturday, November 19, 2016

10 Q'S WITH SMASH + TESS


Names: ASHLEY/MERCEDES/TERESA

Work Titles:
Ashley: Founder, Managing Director
Mercedes: Principal, Operations Director
Teresa: Founder, Managing Director

Hometown Cities:
Ashley: Vancouver
Mercedes: Vancouver
Teresa: Vancouver-born, Los Angeles for the past 17 years

Work Life: Meet Smash + Tess. Designed and ethically produced in North America, our line of premium dreamwear invites women to relax, indulge and imagine, without ever having to leave the comfort of home. We believe that women should feel confident and beautiful every minute of the day, no matter whether it’s spent in the boardroom, on a school run, or between the sheets after a day spent conquering the world. Think timeless, vintage-inspired style, plus an effortless online shopping experience that invites women to enjoy a little personal time, totally guilt-free.


Q. What’s more likely to be in your cup? Chai or Coffee and why? 
Ashley: Non-Fat latte for my morning pick-me-ups! That being said, my mom always makes me a yummy cup of Chai tea when I’m feeling a little under the weather. There’s nothing like it :)
Mercedes: Can’t start my day without a latte! But Chai is my go to when I go to a coffee shop.
Teresa: Depends on the time. Before 2pm, definitely coffee. After 2pm, Chai… always.

Q. If you were on a jet plane right now, where would you be headed?
Ashley: To LA to see my mom.
Mercedes: Anywhere warm and sunny! With 3 kids it's pretty hard to get on a plane to go anywhere lol...We actually just booked a family vacation to Punta de Mita - YAY!!!
Teresa: To Vancouver to see my kids.

Q. Tell us one thing that not everyone may know about you.
Ashley: I’m borderline obsessed with Frasier Fir candles… for real.
Mercedes: I may have a slight obsession with choreographed dance moves.
Teresa: There isn’t anything I can’t sew.

Q. If you won the lottery at this very moment, what would your next move be?
Ashley: I would invest heavily in Smash + Tess… and then do a quick visit to NY for a shopping spree with my husband.
Mercedes: NYC trip?! Heck yes!! Definitely, invest in Smash + Tess!
Teresa: I would go straight to Bergdorf’s in NYC and figure out how to convince them that they need a Smash + Tess PJ party in one of their windows on 5th Ave.


Q. What was the defining moment that led to the creation of Smash + Tess?
Smash + Tess: When Ashley attended the summer intensive at Conde Nast College of Fashion and Design in London, UK. It was just the catalyst we needed to get our dream company off the ground!

Q. Did someone say PJ Party?! What would be on your list of ‘Must Haves’ for hosting the ultimate PJ party?
Smash + Tess: Some yummy snacks, some fabulous wine, and some of your fave girls… Oh… and a whole lot of Smash + Tess!

Q. What is your favourite way to relax after a long day/week of work?
Ashley:
Catch up on some (below average) reality TV with a pack of wine gums in my S + T Sunday Romper.
Mercedes: Putting on my water lily nightie, curling up in bed and falling fast asleep :)
Teresa: Declaring popcorn as dinner, a glass of sauv, wrapped comfortably in my Starry Night Robe.

Q. What are you most proud of regarding Smash + Tess?
Ashley: I am so proud that we have truly realized our dream!
Mercedes: Creating a beautiful comfortable line with the best ladies I know!
Teresa: The success we’ve achieved in such a short period of time.

Q. If you could offer one piece of advice in becoming a business Owner, what would you say?
Smash + Tess: Take the leap! The real learning happens when you’re thrown off balance!

Q. What is your all time favourite inspirational quote?
Smash + Tess: We take a page from Sheryl Sandberg “Ask yourself: What would I do if I weren’t afraid? And then go do it.”
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